Last Updated: 31 March 2026

Introduction: This Privacy Policy Addendum supplements the main Pet Circle Privacy Policy. Because "bonnodog" is a brand wholly owned by Millell Pty Ltd (trading as Pet Circle) (ABN 17 148 151 213) ("Pet Circle", "we", "our", or "us"), all personal information collected through your use of the bonnodog website and the purchase of bonnodog products is governed by Pet Circle’s Privacy Policy. This addendum outlines the unique types of data collected for the fresh food service and how it flows between bonnodog and Pet Circle platforms. Pet Circle's Privacy Policy should be read in full alongside this Addendum. In particular, Sections 1–3 of that policy set out the types of personal information Pet Circle collects, when it is collected, and how it is used. Section 5 sets out our disclosure practices, including disclosure to overseas recipients. Section 9 explains how to contact our Privacy Officer and make a complaint.

1. The Pet Circle Ecosystem: Your data is centrally managed, stored, and protected by Pet Circle. Interacting with bonnodog automatically creates a shared customer profile within the broader Pet Circle database.

2. Specific Information We Collect: In addition to basic details, we collect Detailed Pet Profiles (breed, age, weight, body condition, activity level, dietary requirements), Subscription & Delivery Preferences, and Interaction Data (skips, pauses, changes). We may also collect logistics data required for the delivery of fresh, temperature-sensitive goods, such as specific delivery instructions and geolocation data (where enabled by your device settings or provided by you as part of your delivery instructions), shared with our third party couriers to ensure food safety and delivery tracking.

3. How We Use Your Information: We use this data to formulate meal plans, manage recurring deliveries (billing, logistics, reminders), and improve our recipes using aggregated, de-identified data. In addition to these bonnodog-specific purposes, personal information collected through bonnodog is also used for the purposes set out in Section 3 of the Pet Circle Privacy Policy, including customer support, fraud prevention, and improving our platforms and services.

4. Shared Profiles & Cross-Brand Marketing: We use shared data to provide tailored communications. We will only send marketing and promotional communications where you have opted in. At account creation, you will be given separate, clearly labelled opt-in choices for: (a) bonnodog marketing — fresh food news, recipe updates, and bonnodog promotions; and (b) Pet Circle marketing — offers, recommendations, and promotions from Pet Circle's online pet retail store. You may opt in to one or both. Each opt-in is presented as an unticked checkbox requiring a deliberate affirmative action.

5. Data Security, Access, and Complaints: For details on data protection, access, or complaints, please refer to the Pet Circle Privacy Policy. The security measures described in Pet Circle's Privacy Policy apply equally to the additional data types collected through bonnodog, including detailed pet health and dietary profiles and logistics and geolocation data.

Contact Us If you have questions regarding these Terms or our Privacy Policy (including the Privacy Addendum), please contact us at:

• Email: support@bonnodog.com.au
• Entity: Millell Pty Ltd (trading as Pet Circle) (ABN 17 148 151 213)